Dr Richard Norris author of ‘Hoof it!’ offers advice on marketing your business
In this short clip, Dr Richard Norris explains why SMEs need an offer and how to reach their target market.

Dr Richard Norris has also written a book, Hoof It!, Seven Key Lessons on Your Journey of Success. The book is a charming and imaginative business and life parable centred around Vic, an orphaned wildebeest, who must endure the challenges and dangers of his first migration. The book is written in the parable format to appeal to school children.
Dr David Fraser author of ‘Relationship Mastery : A Business Professional’s Guide’

Dr David Fraser author of ‘Relationship Mastery for the Business Professional’, a photo by 6 Degrees Networking on Flickr.
Dr David Fraser author of ‘Relationship Mastery : A Business Professional’s Guide’ gave compelling overviews of his book at our Glasgow lunch, Edinburgh soirée, Leith lunch and Dundee lunch during 2011.
Dr Fraser has condensed his experiences and knowledge about the subject into a practical 12 step guide which has a surprising conclusion.
In the clip below, Dr Fraser gives an interactive demonstration of how our unconscious minds controls more than we think. The power of unconscious mind and how it affects our relationships is one of the fascinating topics explained in the book.
Relationship Mastery – A Business Professional’s Guide by Dr David Fraser
Dr David Fraser (www.davidfraser.com) discusses the background to his book ‘Relationship Mastery – A Business Professional’s Guide’ and gives an overview of the chapters. Podcast recorded in Glasgow on 1 September 2011.
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